How many times have you attempted to lose weight only to give up after a few days? Are you a serial dieter? Dieting is not easy. This book uses insights from my personal weight loss journey to provide helpful tools so that you can overcome those mental challenges and lose weight for good. While this book is for anyone who is looking to lose weight, it is aimed at people with a substantial amount of weight to lose. Dieting is more than just counting calories. It is about your mindset and pushing though cravings, plateaus, cheating and a host of other emotional issues that can derail your weight loss. Each chapter tackles an important principle in losing weight. I give you an overview of each item, examples from my personal weight loss and tools to help you overcome these challenges.